Case overview
After a successful year of activity, our partners from Arra Medical Center developed and together we created Arra Kids.
Arra Kids is the brand and clinic for children. Through Arra Kids, we want to present a clinic where the development and care of children is our priority and that Arra Kids is a magical world where recovery and regeneration turn into play and adventure!
The Brief
The challenge for Arra Kids is to present a brand that visually attracts children and makes them happy to come to the clinic thanks to the playful design, but also thanks to the friendly doctors.
At the same time, the brand presents quality services and professionalism that wins the trust of parents who bring their children to the clinic for recovery, sport and healing.
Our Approach
When we started developing the brand, the visual identity and the online and offline presence, we thought about what we would have wanted to see at a clinic when we were children.
After user research and consultation with Arra, we reached today’s result.
The children are delighted, and the parents’ feedback is positive regarding the services and how the children feel in the clinic and in contact with the brand and the doctors.
The Results
Currently, the number of children in the clinic has increased and more and more parents choose to bring their children to Arra Kids for recovery, play and treatment.
A strong and complete brand, a website experience that people appreciate and is easy to use and user-friendly, along with professional medical services, have brought success to Arra Kids.
